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Recounting his three years in Korea, the highest-ranking non-Korean executive at Hyundai sheds light on a business culture very few Western journalists ever experience, in this revealing, moving, and hilarious memoir.
When Frank Ahrens, a middle-aged bachelor and eighteen-year veteran at the Washington Post, fell in love with a diplomat, his life changed dramatically. Following his new bride to her first appointment in Seoul, South Korea, Frank traded the newsroom for a corporate suite, becoming director of global communications at Hyundai Motors. In a land whose population is 97 percent Korean, he was one of fewer than ten non-Koreans at a company headquarters of thousands of employees.
For the next three years, Frank traveled to auto shows and press conferences around the world, pitching Hyundai to former colleagues while trying to navigate cultural differences at home and at work. While his appreciation for absurdity enabled him to laugh his way through many awkward encounters, his job began to take a toll on his marriage and family. Eventually he became a vice president—the highest-ranking non-Korean at Hundai HQ.
Filled with unique insights and told in his engaging, humorous voice, Seoul Man sheds light on a culture few Westerners know, and is a delightfully funny and heartwarming adventure for anyone who has ever felt like a fish out of water—all of us.
- Sales Rank: #87711 in Books
- Published on: 2016-08-16
- Released on: 2016-08-16
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.13" w x 6.00" l, .0 pounds
- Binding: Hardcover
- 352 pages
Review
“[Written] with humor and warmth… Amid the author’s personal journey reside priceless cultural and professional insights.” (Kirkus Reviews)
“Like Mark Twain in The Innocents Abroad, Ahrens gets good mileage out of his many gaffes as a naïve American bred to act quickly, blunder through problems and disregard authority… Seoul Man also looks into the history, culture, politics and business of the remarkable success story of modern South Korea.” (Shelf Awareness)
“If you have ever worked in a baffling alien culture or endured a family separation because of your job, you will probably enjoy this book... An entertaining read.” (Financial Times)
“Hilarious” (Unshelved)
“In this charming and affecting book, Ahrens finds out what makes this small but courageous country strive so relentlessly to be better. His portrait of Korea, the “shrimp between the two whales” of China and Japan, is filled with insights, youthful enthusiasm, and a zest for discovery.” (Tim Clissold, author of the international bestseller Mr. China)
“Lively, engaging and deeply personal, Seoul Man is at once a fascinating primer on the auto industry, a perceptive and often hilarious ex-pat adventure into “Koreanness,” and the story of an ordinary man transformed through faith and the power of love.” (-Brigid Schulte, author of the New York Times bestselling Overwhelmed: Work, Love & Play when No One has the Time)
“Engagingly written and full of funny, intriguing probes into the quirks [Ahrens] discovers in his surroundings and himself. This is a nuanced look at a nation where an image of Western modernity is reflected and illuminated by an off-kilter mirror.” (Publishers Weekly)
“Ahrens’s great strength is that he is sensitive to the people around him…. describing the young people with whom he worked in a Korea struggling to move on from a forced collective march of industrialization to a more individualistic and creative economy.” (Washington Post)
“A fun take on exactly what the subtitle promises.” (Tyler Cowen, Holbert C. Harris Chair of economics at George Mason University)
About the Author
Frank Ahrens was a reporter at the Washington Post for eighteen years before joining Hyundai Motor Company, where he eventually became a vice president. He lives in Washington, DC.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Great book, did an amazing job for only having been there three years
By S. S.
I think Frank Ahrens is a great writer and I would happily buy another book he wrote if he does so in the future. His book is entertaining, satisfying, and a wonderful personal memoir. His insights do not go so very deep. You can tell that by how little he writes about any relationships he had with any Koreans there. I don't fault him for this too much though. He was there to live his life as best as he could, not to write book. He did an excellent job and he is a very intelligent guy with a keen eye. I am sure if he had stayed longer, one might get better, deeper insights into the people. Instead his book is filled with "otherness" about his experiences with the people there and not much in the way of what is common to humanity across the board which is really one of the great benefits of travel and meeting people abroad. But the book is about his point of view and his experiences and he did an excellent job writing this book. There is a real sense that he is always a distant observer even in the face of him living and working amidst an iconic Korean company. But the language barrier and cultural barrier is so high, I suppose you would really need to be there half a lifetime to understand and write something more substantial. Overall I am impressed.
Mr Ahrens, is like a corporate man's Anthony Bourdain.
1 of 1 people found the following review helpful.
Entertaining insights into Korean business culture and car marketing
By James C. Sellers
This is a readable, informative and entertaining volume that heads down several paths: the culture and history of Korea; fascinating material about the auto industry; making the leap from journalism to marketing; the mechanics of making a new marriage work; making sometimes hard decisions within the author's Christian faith. It all works. I bought the book because I have a family member from South Korea, but wound up being happy I read it for the insights I gained into how the auto industry works as well as the culture of Korean business life. The author, a former Washington Post reporter, spins an excellent story. Although it was a 5-star book for me, I gave it four because some people will be enchanted with some of the elements but might be just as happy to have missed some of the others. I was also disappointed that when faced with the hardest decision in the book -- how to discontinue a long-distance marriage -- the author didn't either make the obvious alternative decision or at least share some detail about why he didn't.
0 of 0 people found the following review helpful.
More travelogue than memoir
By Bookworm
I had heard an interview with Frank Ahrens on SIRRUS and the book sounded interesting. His writing is terrific. As a middle aged woman, I was surprised at how fascinated I was by the car industry aspect of the book, as well as Korean business culture, supported by history going back centuries. That was all good stuff. Where the book failed for me was in the author's emotional distance, reflected in superficial insights, as if he had to choose between humor and introspection. For a memoir, there wasn't much that was personal except in the most general sense. The way he handled his marriage dilemma was deeply frustrating. He had a job. His wife had a dream. In the end, he was still the same self-absorbed guy as when he started out, just happier with a family.
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